Thursday, July 1, 2010

Poster: Easy A

Here we have the Australian poster for the comedy Easy A, starring the lovely Emma Stone. I like it. It's an attention grabbing and fun poster. Emma is a cute girl and I really enjoyed her in Zombieland.

The problem I have with this poster is the above the title billing of Emma Stone. I know she plays the lead, but it just looks off to me. Will people really go see this film because it's an Emma Stone movie? I think this poster would've worked fine without her name above the title. Like this Knocked Up poster featuring Seth Rogen, but without his name on it.

Closer inspection of the Easy A poster tells me other talented people are in this too: Amanda Bynes, Penn Badgley, Thomas Haden Church, Stanley Tucci. And a visit to IMDB tells me Dan Byrd is in it as well (love him!). I'm kinda hoping the US poster will take a different approach. I think a fun image of Emma as social outcast with the other youngster looking on could work. Keep the tagline and what's on the note, and put several names at the top of the poster, including Bynes (has teen and 20-something fans), Badgley (Gossip Girl fans) and Church and Tucci (both Academy Award nominees, could be appealing to an older and/or different audience). I think it would sell the movie better than just focusing on Stone.

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