Who says January is a slow month? I think it's only slow if studios etc. make it a slow month by releasing crap. Let me applaud J.J. Abrams for releasing a potentially big monster movie called Cloverfield in January! And lookie.. it grossed $40 million in its opening weekend! See, if you release quality, the people will come. The movie looks great, I loved the initial marketing, Mike Vogel is awesome and I cannot wait to see this opening day here in The Netherlands.
But what I'm really happy about is 27 Dresses opening in the second spot with a pretty damn great $22 million. Yes, Katherine Heigl is able to open a movie! I knew she could do it! I know people wanted her to fail after what she said about Knocked Up in her recent Vanity Fair interview, and that she should be thankful to Judd Apatow. I defended her here, and like I said in that post, Katherine Heigl is a star. People will go see a movie for her. And it helps that Prince Charming himself James Marsden co-stars of course! Considering 27 Dresses cost only about $30 million to make, it's a hit for Fox already!
The other big release, Mad Money, did not do as well as Cloverfield and 27 Dresses, but that was to be expected as it stars Katie Holmes. Need I say more? Though the $7.6 million it grossed in its opening weekend is already more than I had anticipated. Ellen Page's Juno is heading towards the $100 mark, while those cute Chipmunks are heading for the $200 million! I will never doubt your movie making decisions again, Jason Lee. I take back everything bad I've said about making a Chipmunks movie. I Am Legend is heading towards the $250 million mark.. people sure love Will Smith!
The weekend numbers courtesy of Box Office Mojo:
1) Cloverfield - $40,037,000/$40,037,000
2) 27 Dresses - $22,750,000/$22,750,000
3) The Bucket List - $14,010,000/$41,569,000
4) Juno - $9,925,000/$85,052,000
5) First Sunday - $7,800,000/$28,466,000
6) National Treasure: Book of Secrets - $7,609,000/$197,492,000
7) Mad Money - $7,600,000/$7,600,000
8) Alvin and the Chipmunks - $6,900,000/$196,280,000
9) I Am Legend - $4,870,000/$247,447,000
10) Atonement - $4,759,000/$31,884,000